Local Kit Kats Japanese want to eat

By Ken Y-N ( December 5, 2011 at 01:37) ? Filed under Polls, Rankings

For snacks in particular in Japan, bringing out new flavours regularly is all-but-mandatory, it seems. Another related favoured marketing technique is local flavours only offered for sale in that particular region, which formed the basis of this survey from goo Ranking, what local edition Kit-Kats people would like to try.

Demographics

Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Note that it is all but impossible to find a boring old red-packaged Kit Kat here; the standard currently seems to be an ?Adult Kit Kat? in a black wrapper, made less sweet and with bitter chocolate, which is rather nice, but I want my plain ones!

I?ve had ordinary melon Kit Kats before, and they were horrendously sweet, but blueberry cheese cake sounds nice. I keep meaning to try the Kobe Purin, but as it?s for tourists, they only sell them in largish multi-packs. I don?t know what to make of the savoury flavours towards the end of the list ? has anyone tried them?

Here?s a blog about Japanese Kit Kats, and here?s a video from a successful Greenpeace campaign to get Nestle to stop using palm oil in Kit Kats and other products:

Ranking result

Q: What local Kit Kat would you like to try? (Sample size=1,092)

Rank	?	Score
1	Yubari Melon	100
2	Strawberry Cheese Cake	88.1
3	Blueberry Cheese Cake	76.6
4	Tochi-Otome (Posh strawberry brand)	74.0
5	Kobe Purin (Creme Brule without the brule) Flavour	71.7
6	Ito Iemon Uji Maccha	62.9
7	Shinshu Apple	62.3
8	Beni Imo (Purple potato)	59.2
9	Yamanashi Cherry	59.0
10	Sweet Potato Flavour	43.4
11	Annin Dofu (Almond jelly) Flavour	37.7
12	Ito Iemon Uji Houjicha (Roasted tea)	33.5
13	Zunda Flavour	32.7
14	Yuzu Kosho (Citrus and black pepper)	28.3
15	Tamaruya Honten Wasabi	19.2
16	Kankitsu Ougon (?Citrus Gold?) Blend	17.9
17	Le Lectier (Pear)	16.1
18	Miso Flavour	13.0
19	Soy Sauce Flavour	12.7
20	Yawataya Isogoro Ichimi (Chilli pepper)	7.3

Read more on: goo ranking,kit kat

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