Sega exited the video game console business in 2001 after stiff competition from Microsoft, Sony and Nintendo forced the struggling company to shift gears. Now, more than 10 years later, Sega is back with new video game hardware? but it?s definitely not the kind you might expect. Unveiled late last year, Sega?s ?Toylet? is now available in Japan and the surrounding region. The system connects to a urinal, allowing users to play a variety of interactive games by urinating on a sensor connected to the main device. A screen above the system then displays each game to the player, examples of which include filling virtual coffee cans and blowing wind up a cartoon news anchor?s dress. The Toylet costs roughly $1,750 and each game runs an additional $125, but it?s likely money well spent for bar owners, at least until the novelty wears off. A video demo of the Toylet (not in action, thankfully) follows below along with a pair of images that show examples of?Toylet installations in Tokyo.
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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