Management consultant gets publicity with PR LEADS

Andreas Scherer

Andreas Scherer is managing partner of Salto Partners, a Management Consulting firm that is?focused on increasing?its customers? top line revenue and getting things done operationally.?Here is how he uses PR LEADS to get more business:

The PR I get is used in the following ways:

1. Email and Social Media Marketing:

I send articles in which I am covered out to my extensive contact list via email.

At the same time those articles are distributed on Twitter, Facebook and LinkedIn. This is how I keep my network informed.

2. In seminars on branding and networking, I use my own PR efforts as an example. Case in point:

Blog on Facebook:

Talked to journalists who were interested in IPO (this is where PR-Leads is instrumental).

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This led to articles and being mentioned in:

1. The Guardian:

2. Forbes:

3. Christian Science Monitor:

With the follow up coverage on Google and Facebook months later

4. E-Commerce Times:

5. Forbes:

6. On Apple: MacNewsWorld/ECommercetimes:

7.?On Facebook (again): Forbes:

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Here is what I learned:

1. You need to have a point.

2. Make it easy for your reporter: Spell out the message.

3. Be respectful of timelines. Work quickly. Be responsive.

It seems things are happening in clusters. Sometimes nothing is happening for weeks. Then it bunches up.

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Andreas Scherer, Ph.D.

Managing Partner

Salto Partners, LLC

http://www.saltopartners.com

Author of ?Be Fast Or Be Gone?

Source: http://www.prleads.com/management-consultant-gets-publicity-with-pr-leads/

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