Wednesday, December 7, 2011

Local Kit Kats Japanese want to eat

For snacks in particular in Japan, bringing out new flavours regularly is all-but-mandatory, it seems. Another related favoured marketing technique is local flavours only offered for sale in that particular region, which formed the basis of this survey from goo Ranking, what local edition Kit-Kats people would like to try.

Demographics

Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Note that it is all but impossible to find a boring old red-packaged Kit Kat here; the standard currently seems to be an ?Adult Kit Kat? in a black wrapper, made less sweet and with bitter chocolate, which is rather nice, but I want my plain ones!

I?ve had ordinary melon Kit Kats before, and they were horrendously sweet, but blueberry cheese cake sounds nice. I keep meaning to try the Kobe Purin, but as it?s for tourists, they only sell them in largish multi-packs. I don?t know what to make of the savoury flavours towards the end of the list ? has anyone tried them?

Here?s a blog about Japanese Kit Kats, and here?s a video from a successful Greenpeace campaign to get Nestle to stop using palm oil in Kit Kats and other products:

Ranking result

Q: What local Kit Kat would you like to try? (Sample size=1,092)

Rank ? Score
1 Yubari Melon 100
2 Strawberry Cheese Cake 88.1
3 Blueberry Cheese Cake 76.6
4 Tochi-Otome (Posh strawberry brand) 74.0
5 Kobe Purin (Creme Brule without the brule) Flavour 71.7
6 Ito Iemon Uji Maccha 62.9
7 Shinshu Apple 62.3
8 Beni Imo (Purple potato) 59.2
9 Yamanashi Cherry 59.0
10 Sweet Potato Flavour 43.4
11 Annin Dofu (Almond jelly) Flavour 37.7
12 Ito Iemon Uji Houjicha (Roasted tea) 33.5
13 Zunda Flavour 32.7
14 Yuzu Kosho (Citrus and black pepper) 28.3
15 Tamaruya Honten Wasabi 19.2
16 Kankitsu Ougon (?Citrus Gold?) Blend 17.9
17 Le Lectier (Pear) 16.1
18 Miso Flavour 13.0
19 Soy Sauce Flavour 12.7
20 Yawataya Isogoro Ichimi (Chilli pepper) 7.3
Read more on: goo ranking,kit kat

Permalink

Related articles:

  • Curious confection consumption
  • Savouring Autumn in Japan
  • Under 4% of Japanese dislike chocolate
  • Mobiles and driving in Japanese
  • Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/gVY3tnzUykI/

    recursion amy schumer amy schumer ascii art ascii art andrew mason once in a blue moon

    No comments:

    Post a Comment

    Note: Only a member of this blog may post a comment.