Thursday, November 1, 2012

From Wheat and Sugar to Jiffy Mix: Why Michigan agriculture is ...

Chelsea Milling Company is a family-owned business that has been milling flour in Chelsea, Michigan, for more than 125 years. They produce Jiffy Mix, a popular line of baking mixes.

Jiffy Mix debuted in 1930 as the first all-purpose baking mix and remains a leader in the industry. Now, the line of baking mix features 18 products that are available across the United States and in 32 countries. These products include the original multi-purpose mix, cake mixes, muffin mixes, frosting mixes, and pizza and pie crust mixes.

The company is a complete manufacturer. They store wheat and mill it into flour. That flour is used for their own mixes, packaged in boxes they produce themselves. The goal is to provide the best mix for the best possible value.

?We are in business to provide the highest quality ingredients paired with the best price. Good ingredients and competitive price is value,? Howdy Holmes, the current and fourth CEO of Chelsea Milling Company, said.

Operating in Michigan helps create that value. The company has always called Michigan home and has passed on opportunities to expand to other states

?A milling company really benefits from Michigan?s strong agriculture industry, so that is one of our many incentives to operate in this state,? Holmes said.

The wheat for Jiffy Mix, the biggest single ingredient, comes from Michigan. Michigan farmers also produce the sugar for Jiffy Mix.

?Michigan is unique,? Holmes said. ?Here, there are four seasons perfect for the abundant agriculture and businesses that support agriculture.?

Other benefits to having a milling company in Michigan include its relatively central location that is great for shipping across the country.

Holmes believes companies, especially ones supporting agriculture, should investigate the state of Michigan as a place to build or grow the organization. For more reasons to grow your business in Michigan and learn more about how, go to michiganadvantage.org.?

Source: http://blog.michiganadvantage.org/great-companies/from-wheat-and-sugar-to-jiffy-mix-why-michigan-agriculture-is-great-for-michigan-business/

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